Online Advertising

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This clear and comprehensive introduction explores the evolving relationship between new media advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media "Advertising and New Media" critically evaluates the social and cultural implications on increased interactivity and consumer cr

Advertising for Dummies

Free Worldwide Delivery : Paperback : Taschen GmbH : 27 Oct 2031 : 9783822840276 : 3822840270 : Highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design

Confessions of an Advertising Man

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What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.

Dennis Dimbleby Bagley is one of the best advertising executives in the country. But when asked to create one of his winning campaigns for a new pimple cream he suddenly finds himself bereft of ideas. His obsessive search for inspiration and a growing disillusionment with the ruthless worldof advertising soon

A witty and acclaimed cult satire from the director of Withnail & I, in which a marketing executive unable to think of a catchy slogan starts to develop an unattactive boil, which gradually transforms into a second head. Grant is superb as the hapless businessman, and the dissection of the worthlessness of th

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